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In a couple of months, various bicycle organisations throughout Australia are running a national Ride to Work Day.

I've ridden on this day a number of times and it's a pretty big event. There are multiple free breakfasts provided at various locations, as well as a number of breakfasts/events run by organisations and corporations for their own internal staff and customers.

The main presence is a festival in the city, where they have many stands from bicycle brands, community groups and various road authorities.

I'd like to try to promote our site somehow. Does anyone have any advice on the best way to do this? I could get some business card styled cards printed, or maybe some stickers. Any other suggestions?

  • We can probably talk SE into sending you stickers, t-shirts, water bottles and/or business cards. I don't think they have any bikes.SE specific stickers or t-shirts, so those would just be "Stack Exchange" branded. The water bottles are pretty nice. – freiheit Aug 9 '12 at 21:45
  • That's interesting @freiheit. Who should I talk to about that? – Mac Aug 10 '12 at 5:18
  • I just found this answer meta.bicycles.stackexchange.com/q/643/1588 which has information about requesting 'swag', which I've filled out – Mac Aug 10 '12 at 5:35
  • ... and this question has some useful links to flyer content and layout meta.bicycles.stackexchange.com/q/562/1588 – Mac Aug 10 '12 at 5:36
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That type of event is perfect for items such as flyers, business cards or even water bottles branded with the site URL and either a short elevator pitch, or an example question.

How about an A5 flyer given to everyone at one or more of the breakfast stops, with Benefits of Cycling to Work as a headline, and then perhaps excerpts and links to questions such as:

Possibly even have a QR code for the site so people can scan it on their smartphones...

If you can articulate requirements and cost, you may be able to request funding from Stack Exchange to help cover it.

  • Good idea. Who did the site design? Was it @samthebrand? I might need some help with the art, but this could be very useful collateral. – Mac Aug 10 '12 at 5:21
  • it was @Jin, see meta.bicycles.stackexchange.com/q/404/2077. Also have a look at this question on promotional materials: meta.bicycles.stackexchange.com/q/643/2077 – Rory Alsop Aug 10 '12 at 7:41
  • Except the "Do Mandatory Bike Lights at Point of Sale Save Lives?" question has a score of -4, so it might not be the best question to highlight. :) But there are a bunch of other good questions with the "commuter" tag. – amcnabb Aug 10 '12 at 21:24
  • Yeah- sorry, I literally grabbed a few as examples. Bound to be ankle to find better ones with a wider search. – Rory Alsop Aug 11 '12 at 0:34

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